Create a space on the interwebs for potential clients and partners to visit, get information about the iniative, learn the capabilities of the alliance, search for current clients and partners, as well as contact a representative.
I created a marketing site for current and potential clients and partners. I worked with a team to create the member search where a user could actually search companies by capabilities, as well as geography. This was a huge component to the project, so it was important to nail it.